How Google Reserve Can Help You Get More Appointments

In today’s fast-paced digital world, customers expect convenience. Whether it’s booking a haircut, a fitness class, or a dental appointment, people want to schedule services quickly and easily—often with just a few clicks. That’s where Google Reserve comes in.

If you're looking to boost your appointments and simplify your booking process, integrating your business with Google Reserve could be a game-changer. Here’s what you need to know.

What Is Google Reserve?

Google Reserve (also known as Reserve with Google) is a feature that allows users to book services directly through Google Search and Google Maps. When someone searches for your business or related services, they can see available times and book an appointment without leaving Google.

It’s seamless, fast, and designed to remove the friction between discovery and booking.

How It Works

Google Reserve integrates with supported scheduling partners and software platforms like:

  • Mindbody
  • Square Appointments
  • Booksy
  • Fresha
  • Vagaro
  • and others

Once your business is connected through one of these partners, your available slots show up directly on your Google Business Profile. Customers can:

  1. View your services
  2. Check real-time availability
  3. Book an appointment
  4. Receive a confirmation—instantly

All without visiting your website.

Benefits of Google Reserve for Your Business

1. More Visibility = More Bookings

When your business appears in Google Search or Maps with a “Book” button, it immediately grabs attention. This easy access increases the chances that a potential customer will choose you over a competitor who doesn't offer instant booking.

2. Faster Conversion

People searching for your services are often ready to take action. With Reserve, they can do so instantly. No contact forms, no phone calls, no waiting.

3. Fewer No-Shows

Because bookings through Google Reserve are typically confirmed with reminders and synced with your scheduling system, it reduces the chances of missed appointments.

4. Improved Customer Experience

Google Reserve makes the booking process simple and mobile-friendly. When customers find it easy to do business with you, they’re more likely to return.

5. Seamless Integration

If you already use a compatible scheduling provider, getting started is often just a matter of opting in. Google does the heavy lifting—your available times are synced automatically.

Who Should Use Google Reserve?

Google Reserve is ideal for:

  • Salons and spas
  • Fitness studios
  • Medical and dental clinics
  • Pet groomers
  • Wellness professionals
  • Any service-based business that takes appointments

How to Get Started

  1. Choose a Scheduling Partner: Make sure you’re using a platform that integrates with Google Reserve. Check the full list here.
  2. Connect Your Business: Link your scheduling platform to your Google Business Profile. This may happen automatically depending on your provider.
  3. Optimize Your Profile: Add detailed service descriptions, high-quality images, and current business hours to increase trust and clicks.
  4. Promote It: Let your customers know they can now book you directly on Google. Promote the feature on social media, in email campaigns, and in-store.

In Summary

Google Reserve removes barriers between search and scheduling. By letting customers book directly from Google, you not only improve their experience but also increase your chances of converting interest into action.

If you're not already using it, now’s the time to make booking easier—for both you and your customers.